Executive Summary
Deutsche World Post Net is the world's leading provider of express delivery and logistics services but on the US market the Express division DHL is only the number 3. The stratgic plan for the Express division DHL of Deutsche World Post Net explores how DHL can
become the leader on the US market within the five years.
Within the strategic plan the internal and external environment are reviewed and evaluated to define a grand strategy
to accomplish the goal. A SWOT analysis shows strenghts, weaknesses, opportunities, threats, and trends of the DHL operation on the US market. The generic strategie which should be defined for the grand strategy are to lower the operation costs and to differentiate from the competition to gain a competitive advantage. Build on these a grand stratgey is defined which should be market development, this is one of the least costly and least risky strategies. To accomplish the long-term objective of become the leader of the......
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Approximate Word Count: 5223
Approximate Pages: 21 (260 words per double-spaced page) |