Situation
Cathay Pacific Airways was founded in 1943, initially it specialized in the transportation of passengers from Hong Kong to Manila, Bangkok, Singapore, and Shanghai. The airline continued to post 20% growth rates every year since the 1960's. As a result of the growth in the airline industry, between 1970 and 1980 Cathay Pacific expanded its route map to include Japan, Europe and North America. During the 1970's, the airline had developed most of its IT systems in-house including a reservation system that was sold to other airlines. In 1997 and 1998 the airline faced some challenging times due to the "East Asian Economical Crisis", the relocation to a new state of the art facility in Cathay City, and the aircraft that were on order were due for delivery. As a result of these challenges, the organization decided to outsource nonstrategic business functions in order to cut costs. Cathay's outsourcing plan initially started in 1992 and in 1997 "smartsourcing" was launched.......
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Approximate Word Count: 485
Approximate Pages: 2 (260 words per double-spaced page) |