INDEX
1- INTRODUCTION 1
Task 1
2- WHY AUCTION ON LINE 2
3- TRADITIONAL AUCTION VS ON-LINE AUCTION 3
3.1 ADVANTAGES AND DISADVANTAGES 4
3.1.1 TRUST SECURITY QUALITY
3.1.2 SOLUTION TO THE PROBLEMS
3.1.3 ADVANTGES
4. INTERNET SEGMENTATION (EBAY) 5
4.1 FROM SEGMENTATION TO COMUNITIES 5
Task 2
5-BUILDING BRANDS IN THE INTERNET 6
5.1 DIFFERENCES BETWEEN REAL AND VIRTUAL BRANDING 6
5.2 C.R.M. 9
5.3 LINKS 9
Task 3
6- RESULTS ES TEST 10
6.1 EBAY STRATEGY 10
6.1.1 HOW SUCCESFULL IT HAS BEEN
6.2 TEN STEPS IN THE NEW MARKETING 11
6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11
6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY
6.3.2 LINKS WITH AUCTION HOUSES
6.3.3 NETWORK FOCUSED ORIENTATION
6.3.4 MARKET DEVELOPMENT INTO AFRICAN PRODUCTS
6.4 FUTURE OF THE COMPANY 14
7-APPENDIX 12
8- REFERENCES & BIBLIOGRAPHY 23
1-INTRODUCTION
The company that I’ve chosen is Ebay .com, this company is the......
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