1) The value chain of the music industry includes the artist, recording company, physical product, advertising, distribution, & the retail stores. For many years the music industry has had only one main form of product: CD’s, tapes, or records. However, in the past several years peer to peer networking services such as Gnutella, Napster, & Kazza have created a new form of product: digital copies of the music files. These peer-to-peer networks allow users to download and share files, whether copyrighted or not. While some files are legally downloaded, those files that are copyrighted are downloaded illegally. “Normally”, when a CD is sold, the revenues represent not only the cost to manufacture the physical product, but every piece of the value chain. It is important to know that there are other types of distribution channels like radio stations, which use music to make profits. These companies are known as professional users of music and in order to use any kind of music they......
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Approximate Word Count: 900
Approximate Pages: 4 (260 words per double-spaced page) |