To: Executive, Zoecon Corporation
From:
Date: Thursday, February 17, 2005
Subject: Strike Roach Ender Introduction
Projected Industry
Consumers Professional
Projected Growth Rate of 10% annually Projected growth rate of 8% annually
Projected sales of $4.4 million Projected sales of $2.7 billion
Flea IGR Introduction Similar Scenario
Great success of introduction of flea IGR PRECOR into PCO, veterinary and pet store markets.
In 1980 Zoecon broke into the supermarket segment by selling the PRECOR ingredient to it's competitor dCon
In early 1983 Flea Ender (using PRECOR) was introduced to supermarkets by Zoecon 11 % of the market was captured by late 1983
Flea Ender's success attributed to a second 3rd party competitor S.C. Johnson
By 1985 Strike Flea Ender had captured 18% of the flea pesticide market and continues to achieve it's......
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