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Analysis


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• 1997 lost 111 million in net income due to divesture (pg 149)
o 1997 38% company own  2004 23% company own long term target to reduce company own

• 2003 NI = 585million sales = 8.3 billion ROS 7% (pg 149)

• Fast food industry  NRA  increase 4.3% to 408 b in 2003 858,000 rest made us rest industry 12 million

• Late 1990's early 2000  consumer spending increased  trend towards sit down restaurant (better service, more comfortable dining experience (pg 149)

• 8 major segments made up fast food: sandwich chains, pizza chains, family restaurants, grill buffet, dinner houses, chicken chains, non dinner concepts & other chains (149)

• Sandwich chains struggling due to discounted price (150)

• Threat of obesity & demand for better service  demand for healthier products (150) lowered demand for hamburgers fries and soft drinks combinations

• As a result  per store sales declined in Hardee's carl's jr.......

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Approximate Word Count: 1198
Approximate Pages: 5 (260 words per double-spaced page)

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