With more than 190,000 bars and restaurants in Tokyo, it is plain to see that the Japanese include wining and dining as a major part of their lifestyle.* With so many eateries flourishing in the Tokyo area, the idea to establish our restaurant is an encouraging one. The rapid influx of tourists as well as locals creates a huge customer base for the restaurant even before our marketing tactics are put into action. The decision to locate the restaurant in the downtown Tokyo area also creates easy access for our customers who are visiting the city and sightseeing. The population of Tokyo is 12.36 million people. To put that into perspective, the population of New York City is only 8.14 million so again the pros of having a restaurant in this densely populated area far outweigh the cons. The majority of the restaurants that reside in Tokyo conform to the Japanese cuisine theme which means that by placing our restaurant in this area we will be offering the people a much greater......
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