1. How can Turkell position for the 21st century? Can it afford to take a leadership role in introducing 3g, the third Generation of mobile phone systems?
Although expensive, Turkell needs to take a leadership position on the new 3-G technology. Otherwise, they will be giving away the market to the first company that does introduce 3-G in Turkey. While it is a different system, NTT DoCoMo has already introduced 3-G in Japan and the technology is very impressive. Over the phone, digital and video pictures can be sent and received. This has become extremely popular in Japan and is starting to catch on in the United States. Unfortunately, due to the investment required, Turkell does not believe the expected revenues warrant such an investment. At the time of the case writing, there was no indication that they were moving to adopt the 3-G technology. Thus, students should be encouraged to research and investigate the pros and cons of moving into 3-G technology.
2. How can......
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