Fossil Inc’s high-end brand Michele, has three main competitors, Cartier, Rolex, and Omega who is owned by Swatch. One of the main threats to the Michele brand is Omega’s 8500 and 8501 calibres. The new design for the calibers was first introduced in January of 2007 and is a revolutionary new type of caliber,
“it is a twin barrel in series, which delivers a more stable power. It has a 60-hour power reserve and 39 jewels. The automatic winding mechanism with a bi-metal brass and tungsten rotor winds both ways, thus reducing winding time”(8500 Hour Vision 2007).
When you are in an industry that sells high-priced accessories like Rolex, Michele, Swatch, and Cartier, you always have to worry about counterfeiters. According to Swissinfo, “the counterfeit watch market costs the Swiss Watch Industry $655 million in lost sales”(Beaumont 2006). “Fake luxury watches account for 10 percent of international trade”(Business News). With counterfeit products being......
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