Advertising & Promotion
GROUP PROJECT REPORT
RESEARCH FINDINGS ON SINGAPORE AIRLINES’ INTEGRATED MARKETING COMMUNICATIONS
Acknowledgements
Each group member has contributed their respective comments and opinions based on extensive research in the course of this project. We’d also like to accord special thanks to our course lecturer for providing valuable feedback and guidance to make this entire project a great learning experience.
Executive Summary
Singapore Airlines is an award winning international airline based in Singapore that has consistently been one of the most profitable airlines globally. With the reputation of a trendsetter and industry leader, its advertisements have been closely watched and have also garnered much praise and criticisms alike from industry practitioners and the general public. This exercise attempts to evaluate the airline’s communication avenues and identify four possible problems and recommend solutions that may possibly......
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Approximate Word Count: 3059
Approximate Pages: 12 (260 words per double-spaced page) |