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B136/GEB1011 Section 10 Introduction to Business
May 25, 2009
The company home office is located at 6501 Legacy Dr. in Plano, TX 75024-3698.
JC Penney Company Inc. has seen a steady decline the past 3 years in the sales and income department, as most companies have in this failing economy.
JC Penney conducted extensive customer research and the results concluded that customers are not just shopping, but they want motivation to mix up their daily lives. It's not just about the products JC Penney sells; the customers are looking for something to inspire them to give their families a better life style. JC Penney is emphasizing on reducing capital spending and continues to look for new ways to introduce new products to the market that are environmentally safe.
The company offers a wide variety of products for men, women, teens, kids, babies, and the household. JCP.com primarily offers family apparel and footwear, accessories,......
Approximate Word Count: 350
Approximate Pages: 2 (260 words per double-spaced page)