1. Benihana’s business model was revolutionary. Much of this was due to its outstanding process design combined with a novel re-conceptualization of restaurant marketing. The idea of having a chef prepare a meal at your table, blending exotic Japanese dishes with a dazzling chef performance may have been a radical idea.
2. By bringing Japanese food into the mainstream and its "entertainment" style of presentation, Benihana has also paved the way in America for the popularity of other Japanese cooking styles and food products.
3. The Benihana dining concept -- Food would be prepared right at the table "teppan-yaki" style by highly trained chefs.
4. Rocky also believed that the showmanship of the chefs was extremely important.
5. Beef, chicken and shrimp would be the stars of the menu, all prepared "hibachi-style" (an American-style term for "teppan-yaki" cooking).
6. Guests at the communal tables would place their orders with the chef and watch in amazement as these items were......
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