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• Become the most popular mobile phone in the United States.
• Create innovative mobile phone with convenience functions.
• Figure out ideal mobile phones for college students in the U.S.
• Establish service place for repair or after service.
• Make customers recognize Samsung brand identity.
• Depend on the management of the company to create the future customers.
• Maintain a management philosophy that represents a strong determination to contribute directly to the prosperity of people all over the world.
b. Organizational Objectives
Our organizational objectives are:
• To succeed in not only maintaining high market share of mobile phones in the United States, but to become a primary brand in that market in the near future.
• To establish many service places in major college towns in the United States by 2019.
• To facilitate college students to buy Samsung mobile phones by 2019.
• To have each of our......
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Approximate Word Count: 5438
Approximate Pages: 21 (260 words per double-spaced page) |