International Management
Case Analysis
General Motors and Avto VAZ of Russia
The case focuses on the continuing negotiations between two of the world's largest automobile manufacturers. At the time the case was written, the events were essentially real-time, as GM and Avto VAZ had yet to formalize their final joint venture agreement. The case is most useful in debating the prospective risks and returns to a Western multinational entering the Russian marketplace, and the risks and returns to a major Russian power working with a Western firm which is highly suspicious of Russian capabilities.
1.STATEMENT
General Motors Corporation, founded in 1908, was the largest automobile manufacturer in the world. Employed more than 380.000 people, operated 260 subsidiaries, JV, manage business in 50 countries and closed the year of 2000 with $ 160 billion in sales and $ 4.4 billion in profits.
GM’s market share had been shrinking – by the end of 2000, GM’s......
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Approximate Word Count: 1918
Approximate Pages: 8 (260 words per double-spaced page) |