Running Head: Environmental Factors Paper
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Environmental Factors Paper
University of Phoenix
September 15, 2008
Environmental factors can influence global and domestic marketing decisions that may need to be made by companies. Environmental factors include technology, demographics, government, culture, and economics. Organizations must consider these factors when marketing to different markets and determine how they may affect the organization. Without this consideration, an organization can make an attempt that can eventually fail even though it is successful in another market.
PepsiCo is a well known company that conducts business domestically and globally successfully. PepsiCo produces several beverages and other snacks, some of the few are Pepsi, Quaker Oats, Lays Potato Chips, Gatorade, Water, and Tropicana Orange Juice. In order to market their products, PepsiCo must understand how different products affect economies of......
Approximate Word Count: 638
Approximate Pages: 3 (260 words per double-spaced page)